First contact takes about 10 hours instead of 30 minutes
- Fact
- Median time to first contact is around 10 hours. During the day the team replies in 21–25 minutes; requests after 7 pm wait about 17 hours.
- Cause
- More than half of requests arrive when the office is closed, and paid leads wait for one person on duty.
- Consequence
- Half of all leads get one touch or none. Paid traffic is the slowest to be answered.
- Fix
- 24/7 auto-reply, re-assignment by timer, evening requests first in the morning queue.